Sony Strongly Condemns ‘No Pressure' Video
Reaffirms commitment to carbon emission reductions as key element of Sony's Global Environmental Plan ‘Road to Zero'
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Sony today strongly condemned the release by 10:10, the climate change campaign group, of a video entitled 'No Pressure' that Sony considers to be ill-conceived and tasteless. The company also believes this video risks undermining the work of the many thousands of members of the public, schools and universities, local authorities and many businesses, of which Sony is one, who support the long-term aims of the 10:10 movement and are actively working towards the reduction of carbon emissions.
The short video, which was conceived, produced and released entirely without the knowledge or any involvement of Sony, violates the thoughtful and collaborative philosophy that Sony has consistently supported as we strive to become a responsible global citizen.
Whilst recognizing that 10:10 acted quickly to remove the video from its web site and has issued a public apology, Sony believes that it had no other option than to also condemn the video in the strongest possible terms and Sony is disassociating itself from 10:10 at this time.
Sony also wants to take this opportunity to reaffirm its commitment towards reducing carbon emissions, which is the primary aim of the 10:10 organisation, and confirmed that it is on track to reduce the carbon emissions from its sites by 30% by 2015, as part of its wider ‘Road to Zero' environmental plan. ‘Road to Zero' is an ambitious long-term strategy that seeks to achieve a zero environmental footprint throughout the lifecycle of Sony's products and business activities (see more at: http://www.sony.net/SonyInfo/csr/eco/RoadToZero/ ).
VP- Marketing Communications
Sony of Canada Ltd.
Tel: (416) 495-3707
Notice how they still want everyone to know that they are "green", just not "10:10 green". I guess exploding children made them shy away from those eco-nuts. Still not buying your products again, you are too "green" for me. This company is so intent on being "green" that they are spending shareholders money on useless projects like 10:10 which does nothing for the environment and raises the price of their product. I am not willing to pay the extra for that product just to feel like I am "green".
Companies need to be called on their "eco-behaviour", we need to tell them to stop drinking the koolaid and start providing us with a high quality product, without the "green". Funny how quickly Sony distanced themselves from the "greenies" when "we the people" emailed them to express our outrage. I'm starting to get the hang of this armchair protesting, it's effective, and I didn't even have to leave my house. Of course the lefties have known about this all along, it's time for us Conservative to get with the boycott program.